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The Beautiful Bengaluru – Be the Change campaign looks to make the city clean, green and safe.

Beautiful Bengaluru is an initiative aiming to bring beauty back to the city, making it clean, green and safe by involving citizens who will be the change. Driven by Bengaluru-based alumni of two management institutes, IIM-Calcutta & XLRI Jamshedpur, Namma Bengaluru Foundation plays the part of this campaigns knowledge partner.

The initiative is envisaged in three phases over five years with an aim to set in motion definite patterns of change, sustainable long-term actively involving alumni, networks, others working in similar areas, administration but very importantly, every citizen wishing for change including groups like schools, colleges, buildings, corporates, etc.

Three core areas of focus are:
•     Cleanliness & sanitation (reducing litter at source through awareness-building)
•     Environment-friendly initiatives on: Waste (reducing waste and open burning through segregation & composting) Sustainable commuting (reducing vehicles, congestion, pollution, fuel consumption)
•     Road Safety and decongestion (making roads safer and smoother, increasing compliance on helmet/seat-belt use, lane-driving, no mobiles/drunk driving etc.)
Become a Beautiful Bengaluru champion and connect with the core team to understand how you can do your bit in little ways and become part of the movement to make Bengaluru beautiful again.
Every person can impact change by becoming an immediate change-agent in simple daily actions spreading to workplaces/other communities, widening the circle of influence. You can be a part of this without spending time, in case time is difficult.
For further information:

Write to – bebeautifulbengaluru@gmail.com

Log on to: Beautiful Bengaluru’s FB Page